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E-Commerce
ecommerce guy.jpgWhat is e-Commerce (e-Commerce)

Transacting or facilitating business on the Internet is called ecommerce. Ecommerce is short for "electronic commerce." Popular examples of ecommerce revolve around buying and selling online. Any form of business transaction conducted electronically is ecommerce. When you are buying goods online, there needs to be a mechanism to pay online too. That is where payment processors and payment gateways come into the picture (example paypal).

Electronic payments reduce the inefficiency associated with writing and mailing checks. It also does away with many of the safety issues that arise due to payment made in currency notes.

The primary benefits of ecommerce revolve around the fact that it eliminates limitations of time and geographical distance. The road to creating a successful online store can be a difficult if unaware of ecommerce principles and what ecommerce is supposed to do for your online business. Researching and understanding the guidelines required to properly implement an e-business plan is a crucial part to becoming successful with online store building.

What do you need to have an online store and what exactly is a shopping cart? ecommerce-strategy-1.jpg

Shopping cart software is an operating system used to allow consumers to purchase goods and or services, track customers, and tie together all aspects of ecommerce into one cohesive whole. While there are many types of software that you can use, customizable, turnkey solutions are proven to be a cost effective method to build, edit and maintain an online store. You enter an online store, see a product that fulfills your demand and you place it into your virtual shopping basket. When you are through browsing, you click checkout and complete the transaction by providing payment information.

Hints to start an online business

To start an online business it is best to find a niche product that consumers have difficulty finding in malls or department stores. Also take shipping into consideration. It is always advisable to have a new site developed from scratch, or adopt an existing site to which you can add customizable ecommerce shopping cart capabilities. The next step, you need a means of accepting online payments. This usually entails obtaining a merchant account and accepting credit cards through an online payment gateway (some smaller sites stick with simpler methods of accepting payments such as PayPal).

Lastly, you need a marketing strategy for driving targeted traffic to your site and a means of enticing repeat customers. If you are new to ecommerce keep things simple- know your limitations. Our consultants can help you understand the process anecommerce-new-hampshire-website-design.jpgd outline a timeline showing progress and what to expect. Ecommerce can be a very rewarding venture, but you cannot make money overnight. It is important to do a lot of research, ask questions, work hard and make on business decisions on facts learned from researching ecommerce. Don't rely on "gut" feelings.

We hope that after reading this article we were able to help you make a better decision in choosing an online shopping cart for your ecommerce store.
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